integrated MARKETING COMMUNICATIONS LAB

Senior Capstone Course

Ithaca College, Spring 2026

The course is structured in an agency format, where students work with real clients from across the state to apply their accumulated knowledge and skills to solve real-world problems. It is intentionally hands-on and self-directed, built around the principle of learning by doing.

Account Manager

As account manager, I led a team of five working alongside Malaika Collective, a creative agency based in New York City.

Project management & leadership

Served as the primary point of contact between my team, client, and professor, managing the overall project process and ensuring all deadlines were met. Used project management skills to keep the project on track and coordinated team efforts throughout the experience.

research and strategy

Conducted both primary and secondary research to address the client’s core business challenge. Developed insights into the brands image, target audience, and marketing efforts — ultimately repositioning the brand for future success.

Client communication

Communicted with the client in a productive and professional manner, delivering project updates, organizing bi-weekly meetings and presenting weekly deliverables.

feedback & refinement

Refined deliverables based on feedback from both the professor and client. Analyzed critiqued peer work, while also applying peer feedback to strengthen my own work.

the client

Malaika Collective

A cultural agency & community ecosystem that aims to uplift and empower underrepresented creatives by providing resources, services, and opportunities.

SEMESTER long goal

Over a 15-week period, guided by the client's current needs our goal is to:

Gain an understanding of Malaika Collective’s target audience, competitive landscape, and market insights in order to identify strategic opportunities for differentiation and growth.

Increase visibility, engagement, and target high-impact growth areas.