media planning
Ithaca College, Fall 2025
The assignment was to create a full indepth media plan for a company of choice using information gathered from MRI Simmons Catalyst.
proposal
presentation
feedback
“Overall you did a nice job with your media plan. Everything was very well justified using data. I liked where you landed with your positioning strategy and thought you did a great job in the plan itself explaining how everything aligned.”
Lisa Farman
Associate Professor, Strategic Communications