founder and director

At nineteen years old, I created the brand Backyard Flea in Ithaca, NY. The Backyard Flea is a vintage night market that takes place every Wednesday with over twenty vendors, food trucks, local DJ's and a bar. This project was meant to bring the community together which is what exactly happened. I managed all parts of the business by creating marketable content to reaching out to prospective businesses. My responsibilities include, vendor negotiations, overseeing the event, website building, project management, social media, advertising, public relations and marketing. With over two thousand instagram followers in just a few months the Backyard Flea is continuing to grow.

building the brand

Creating The Backyard Flea was more than just designing a name and logo—it was about building a brand with purpose, vision, and a community-driven mission. I identified a gap in the market and saw an opportunity to create something that truly mattered. From the start, my goal was clear: to cultivate a space where creativity could flourish, connections could thrive, and lasting memories could be made.

The idea for The Backyard Flea was born from my passion for fashion, creativity, and craftsmanship. I saw a growing demand for a more inclusive and engaging space—something beyond traditional markets or commercial events. At the time, Ithaca lacked vibrant nighttime events and dedicated spaces for clothing and independent artists. Many creatives and small businesses struggled to find an authentic platform to connect with their audiences. Recognizing this, I set out to merge these elements into one unique experience. To bring the vision to life, I partnered with the owners of Northstar Public House, transforming the idea into a dynamic, community-driven event.

Brand Kit

Social Media Strategy

advertising

Social media is our primary channel of outreach, allowing us to connect with the community, promote vendors, and build excitement leading up to each event. Through engaging content and strategic promotion, we attracted a diverse audience and foster a strong local following.