Advertising, Promotion, and Brand Experiences

FINAL PROJECT

Fall 2024

Create an advertising campaign plan book containing all parts of an extensive campaign from providing primary and secondary research to creating 7 different advertisements and creative brief.

I created 2 magazine advertisements and 1 digital media advertisement along with providing an environmental analysis and the creative strategy for the campaign.

magazine ads

digital

Scott Hamula

AAF Distinguish Advertising Educator

Assignment Feedback

“Excellent, well-written Environmental Analysis that includes relevant Forces and contains important product-related information.”

“Strong Creative Strategy explanations.”

“Nice print ads! Verbally and visually consistent; varied, fun headlines; varied persuasive body copy; and a strong CTA along with QR code”

“Strong, campaign-consistent online digital display ad with good animation and CTA.”

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