Advertising, Promotion, and Brand Experiences
Final Project
Ithaca College, Fall 2024
Create an advertising campaign plan book containing all parts of an extensive campaign from providing primary and secondary research to creating 7 different advertisements and creative brief.
I created 2 magazine advertisements and 1 digital media advertisement along with providing an environmental analysis and the creative strategy for the campaign.
magazine ads
digital
feedback
“Excellent, well-written Environmental Analysis that includes relevant Forces and contains important product-related information.”
“Strong Creative Strategy explanations.”
“Nice print ads! Verbally and visually consistent; varied, fun headlines; varied persuasive body copy; and a strong CTA along with QR code”
“Strong, campaign-consistent online digital display ad with good animation and CTA.”
Scott Hamula
AAF Distinguish Advertising Educator