Advertising, Promotion, and Brand Experiences
Ithaca College, Fall 2024
The assignment was to create an out-of-home and digital advertisement for the company Tinder. We were given a timeline of 5 days to complete our work and present to the class. Here is what we did…
single minded proposition
Tinder makes finding dates less overwhelming so users can focus on having a good time.
slogan
Turn down the pressure, turn up the heat.
feedback
“Strong idea that you executed very well throughout your assignment! Smooth transition from your single-minded proposition to your big idea slogan that accurately and creatively expresses your SMP. Your creative strategy is audience relevant, on-brand, on-message, and it was consistently executed visually and verbally across all platforms. All around solid campaign: unique, on-message idea with great mockups! Your team selected and justified in detail appropriate media choices for this target audience, and these media align well with your creative strategy.”
Scott Hamula
AAF Distinguish Advertising Educator